Companies really need to start embracing the power of mobile. Smartphone and tablet use is surpassing desktop use everywhere you look, and mobile is proving to be the best way to reach customers and get them to take action.
If your company has still not implemented a mobile campaign or mobile optimised emails, or if you still think that simply putting ‘view online version’ at the top of your email is sufficient, I hope the following statistics will help change your mind!
1- 61% of people said that if they tried to access a website on their mobile device but couldn’t because the site isn’t optimized for mobile, they would visit the website of a competitor.
2 – 30 percent of emails are opened on mobile devices, with this rate expected to climb to over 50 percent by the end of 2012.
3 – In 2011, the use of mobile devices to read emails increased by 34% while the use of desktop PC’s to read emails went down by 11%.
4 – 63 percent of U.S. smartphone users say they would delete an email not optimised for their mobile device.
5 – Only 2.4 percent of smartphone users said they would open an email on both their mobile devices and computers.
6 – 82% of smartphone users check and send email with their device.
7 – 90% of smartphone owners access the same email account on mobile and desktop.
8 – More email is read on mobile than on a desktop email client or via webmail.
9 – Stats say 36% of email is now opened on a mobile device, with 33% for desktop and 31% for webmail.
10 – Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent.
11 – Apple devices account for 85 percent of all mobile email opens.
12 – Email readership on the iPad has increased 53.6 percent year-over-year.
13 - Outlook is still the king for desktop email client reads, accounting for 68 percent of all opens. Apple comes in at a distant second with 29 percent.
14 - Yahoo Mail! has the most web mail readership at 37 percent. Hotmail comes in a very close second with 29 percent and Gmail is in third place at 6 percent.
15. 91% of smartphone owners have their phone within 3 feet at all times.
And here are my favorites just for fun:
- The average person will wait 26 hours before reporting a lost wallet. The average person will wait 68 minutes before reporting a lost phone.
- The average response time to an email is 90 minutes. The average response time to a text message is 90 seconds.
