Email is the greenest
Over the last decade email has come to replace many forms of traditional communication. More and more of the same old messages you are used to are being delivered online. This concept should be...
View Article2010 Budget Planning: Now is the Time to Invest in Email
As you plan for 2010/11 with crash/recovery/crash/recovery circling around meeting rooms worldwide, budgets remain a battleground. If you need statistics to help you to demonstrate the importance of a...
View ArticleDo email metrics need to be standardised?
We think that the email marketing industry needs standard reporting and metrics. Right now, it’s impossible to compare and benchmark response and deliverability rates across the industry because...
View ArticleThis just in –‘Marketing Week’ tells our story better than we do
Thanks to Michael Carney from marketingweek.co.nz for telling the story of our Metrics Report better than us. We did do all the hard work though. Hundreds of hours of it, to bring this report to...
View ArticleBreaking email law is easy. Here’s a Quick Quality Control Guide so you don’t.
Good on Australia’s ACMA for issuing this timely and detailed reminder that set and forget for email marketing best practice isn’t enough – you need to plan, set, check, plan, set… Here is there great...
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15 of the most surprising mobile stats…
Companies really need to start embracing the power of mobile. Smartphone and tablet use is surpassing desktop use everywhere you look, and mobile is proving to be the best way to reach customers and...
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